La vie en bleu
Article Abstract:
Gaz Metro is the largest natural gas provider in Quebec, which is determined to popularize natural gas as a secure alternative to electricity. However, consumers take pride in hydroelectric industry emerged during 1960s Quiet Revolution and are unfamiliar with the use of natural gas. Nevertheless, the Gaz Metro campaign showed that natural gas can create a comfortable environment, and thus the company is definitely moving in the right direction.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Market information - general, Natural Gas, Gas Utilities, Crude Petroleum and Natural Gas Extraction, Natural Gas Distribution, Crude petroleum and natural gas, Quebec, Gas Production and Distribution, Supply and demand, Gaz Metropolitain Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Tracking the tribes
Article Abstract:
The integration of anthropology and marketing by research pioneer W.Lloyd Warner is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Research and Development in the Physical, Engineering, and Life Sciences, Marketing, Research and Development in the Social Sciences and Humanities, Research Personnel, Anthropology, Research scientists, Warner, W.Lloyd
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Canada, Services, Company business management
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