Building success

Article Abstract:

Home Depot tapped Cossette to make the company a household word in Quebec where two major competitors in the home improvement sector are already firmly entrenched. Cossette took the unusual approach of making fun of customers' difficulty at getting any help at Home Depot.

Home Centers, Lumber and other building materials, Lumber & Bldg Materials, Retail, Home center stores, HD, Cossette Communication Marketing, Home Depot Inc.

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Zellers picks 'best of both worlds'

Article Abstract:

Zellers has tapped Toronto-based riddochdickinson Communications and Leo Burnett for its $20 million account.

All Other Specialty Food Stores, Variety stores, Leo Burnett Company Inc., Zellers Inc.

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Lexus, Parmalat and Energizer in a flurry of new agency hires

Article Abstract:

Lexus Canada, a unit of Toyota which sells luxury vehicles, assigned its account worth around C$15 million to Dentsu-Cadence Canada of Toronto, Ontario. Lexus Canada had previously been working with advertising agency SMW of Toronto, Ontario. Parmalat Canada assigned its account valued at around C$10 million to advertising agency Palmer Jarvis DDB. Energizer Canada Inc. allowed advertising agency Bos of Montreal, Quebec, to manage all of its advertising valued at around C$4.5 million. That business used to be shared by Bos with TBWA Chiat/Day of Toronto, Ontario.

United States, Geographic, Storage Battery Manufacturing, Quebec, Ontario, All Other Business Support Services, Business Services NEC, Storage Batteries, Motor Vehicles & Eqp Whsle, Motor Vehicle and Motor Vehicle Parts and Supplies Wholesalers, Business services, TBWA Chiat/Day Inc., Palmer Jarvis DDB, Article, SMW, Energizer Canada Inc., Lexus Canada, Parmalat Canada, Bos, Dentsu-Cadence Canada

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