Market orientation and business performance: some European evidence
Article Abstract:
Market orientation has been found to be connected with business performance. The reliable performance of the MARKOR scale developed by Kohli et al. (1993) in measuring market orientation of companies from Malta and UK indicates that the same can also be used among different firms, cultures and industries. However, business performance could also be affected by outside factors.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1996
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Global alliance networks: a comparison of biotech SMEs in Sweden and Australia
Article Abstract:
The usage of business networks in international business marketing scenarios is discussed by focusing on biotechnology industries is Sweden and Australia.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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The market orientation-performance link: the role of service reliability
Article Abstract:
The importance of reliable service to the perception of service industry quality in the UK is discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2003
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