Marketing green products in the Triad

Article Abstract:

Business in the Triad nations is rife with environmental concerns. Consumer demands and government regulations requires companies to market green products. However, varying customer responses to these green products demand long-term environmentally driven marketing and production strategies. Triad businesses need to create markets for their green products in conjunction with the promotion of consumer education. They need to develop close-loop processes and measurement systems that assess the environmental impact of each step in production. Moreover, consumer demands should be validated.

Methods, United States, Usage, Europe, Japan, Environmental aspects, Marketing management, Green marketing

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Surrogate money managers in the 1990s: marketing strategy for financial services retailers

Article Abstract:

The 1990s has seen the rise of financial surrogacy among consumers. Consumers have increasingly left the purchasing process to external experts or consultants. A method is developed to measure the degree of need among users for surrogates which in turn could help marketing men in the development of appropriate promotional and product strategies. Results indicate that the use of financial surrogates is related to gender, income and financial decision making independence and not to financial apprehension and fear of risk.

Investment advice, Business consulting, not elsewhere classified, Research, Financial planners, Consultants, Consultants (Persons)

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Contextualising: technology, relationship and time in a financial services virtual organisation

Article Abstract:

A case study of technology effects on marketing efforts of an insurance claims adjuster operating a network reveals that capability convergence enabled the adjuster extract embedded data and process it into value-added information. Capabilities include reliance on human capital, reliance on technology used to produce and manage the virtual network and the importance of time whose convergence led to a 'contextualising'.

Insurance Claims Processing DP Services, Data Processing Services, Data processing and preparation, Economic aspects, Marketing, Equipment and supplies, Services industry, Service industries, Insurance claims adjustment, Value added, Enterprise networks

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