Marketing in the UK and US not-for-profit sector: the import mirror view
Article Abstract:
The import mirror view of comparative research reveals that managers in the UK NFP sector and management researchers interested on not-for-profit marketing in the US and UK should discuss issues surrounding the applicability of marketing with some urgency. Marketing, although not always consciously, is more acceptable to UK NFP managers. The import mirror view can be employed both in the UK and US with regards the use of statistical analysis.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 1998
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Adoption of the marketing concept by UK building societies
Article Abstract:
The various approaches adopted by UK building societies in their marketing activities are examined. Four discrete types of building societies are identified based on two conceptual frameworks. These four types are guiding philosophers, advanced functionalists, departmental promoters and marketing myopics. These groups are found to vary in their attitudes toward, organization for and implementation of marketing activities.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 1992
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Professional football sponsorship - profitable or profligate?
Article Abstract:
Most business enterprises believe professional football sponsorship yields immense economic benefits and plan to stay in this field in the long term. However, a study of the sponsorship management strategies of companies sponsoring English Premier League and First Division clubs reveals that most of these firms do not adopt the sponsorship management principles endorsed by theoreticians.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 1995
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