Marketing metrics: status of six metrics in five countries
Article Abstract:
A study of marketing expenditure in five most industrial nations, USA, Japan, Germany, UK, and France is presented. The growth in the use of marketing metrics and the comparative study from the five countries is analyzed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2004
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Responsible leadership and corporate responsibility: metrics for sustainable performance
Article Abstract:
A recent study results have shown the effect of sustainability metrics, on how companies measured their sustainability performance differed from company to company. Research is carried out in Germany-based companies.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2005
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German human resource management: a source of inspiration?
Article Abstract:
Human resource management in Germany is analyzed and it is explained why America and Japan donEt use Germany as a role model in human resource management.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2006
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