Marketing myopia revisited: a view through the 'coloured' looking glass of a client

Article Abstract:

Management literature often uses the phrase 'marketing myopia,' which was first put forward in a paper written by Theodore Levitt in 1960. This paper attributed problems in the advertising industry to the failures of top managers. This view has been shared since by many management experts, who call for top managers to establish closer links with their most important clients. However, this happens very rarely in practice in the market research industry, and this leaves the industry in danger of undermining its own value.

Practice, Influence, Marketing research, Market research, Levitt, Theodore

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Nicotine replacement therapies

Article Abstract:

In 1998, the UK market for nicotine replacement therapies (NRT) was valued at 37.8 million pounds sterling, representing a 15.2% rise on 1997. By the year 2002, the market is expected to grow 55.3% to 59 million pounds. Pharmacia & Upjohn's Nicorette dominates the market, followed by Novartis Consumer Health's Nicotinell. NRTs include patches, chewing gum, lozenges, microtabs and inhalators. An overview of key trends is given, along with data on the emerging market, company profiles, prices, and forecasts.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Drugs, Care and treatment, United Kingdom, Industry Overview, Statistics, Drug therapy, Transdermal medication, Transdermal drug delivery systems, Smoking, Nicotine chewing gum, Tobacco habit

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