Marketing program standardization: Across-country exploration
Article Abstract:
The background and consequences of marketing standardization in subsidiaries of multinational corporations is compared for Japan and Turkey. The study of these lead and emerging markets show the contrasts in the marketing standardization program, centralization of nonproduct decision and consumer similarities.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
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Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods
Article Abstract:
A study supports the desirable features of nonparametric scaling for analyzing acquisition patterns. Results show that use of nonparametric scaling reveals the acquisition patterns of financial products, and the deduced patterns have a high forecasting accuracy in terms of future acquisitions.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships
Article Abstract:
The concept of market orientation improving as a result of a firm's interorganisational relationships is examined in an agricultural sector in Spain.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
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