Marketing research in Japan: from its emergence to the present
Article Abstract:
The development of Japanese marketing research is discussed. Marketing research in the country is described from its inception after the Second World War to the early years of the new millennium. An overview of the marketing research environment in terms of Japan's domestic setting and external influences is also presented.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2008
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The design and precision of data- fusion studies
Article Abstract:
The development of a tool to determine the effective sample size during the creation of fused datasets for market research is described. The utility of this tool for calculating confidence intervals and testing the data to deliver precise outputs is discussed.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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The importance of blogging
Article Abstract:
The growth and the ethical aspects of blogging are discussed, along with the usefulness of blogs as tools of market research.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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