Marketing the 'wow' factor
Article Abstract:
Importance of getting consumers' attention to your communication message and making it an experience is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The are of marketing war
Article Abstract:
The importance of brand equity for marketing competitive markets is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Doing the math
Article Abstract:
The usage of promotional offers in marketing campaigns is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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