Media networks target Thailand

Article Abstract:

Thailand is the latest market to lure media specialists such as Carat, which is rumored to be launching a joint venture in the country with Japanese agency Chuo Senko as partner. The initiative follows the debut of Zenith's Thai office, the sixth in its Asia Pacific group of operations that includes Hong Kong, China, Australia, Malaysia and Singapore. The new, 17-strong media shop will be led by Andrew Green, who is leaving as director of strategic media resources in Hong Kong. Green believes that Thailand is currently a good value media buy but admits that currency devaluation may affect 1998 results.

Market information - general, Advertising Sales Services, Media Buying Agencies, Media buying services

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Saviour for Asia Inc

Article Abstract:

DKH Holdings, a multinational group based in Malaysia, has acquired an 80% stake in the six-year-old monthly business publication, Asia Inc, from the media group Manager of Thailand for $1.1 million. Peter Comparelli, the new managing editor and shareholder of Asia Inc, said the look of the publication will be retained. He said Asia Inc's 75,000 controlled circulation will be reduced to 60,000 in its key markets of Malaysia, Hong Kong and Singapore. DKH Holdings owns a local business publication, Malaysian Investor, a film company based in London, UK, and a Swiss bank.

Commercial Banks, Commercial Banking, Asset sales & divestitures, Acquisitions & mergers, Periodical Publishers, Publishing, Publishing Industries, Motion Picture Production, Motion Picture and Video Production, Business & Trade Publications, Publishing industry, Movie production, Professional journals, Trade journals, Manager

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Crisis hits Asian pollsters

Article Abstract:

Asian research organizations are losing business from financially-struggling agencies there. Metro managing director Henry Saputra of Indonesia noted that advertisers do not invest as much into media research. This means that research organizations will find their customer base shrinking. Media specialists and multinations will probably keep on patronizing research companies because of the long-term benefits. Research groups can take advantage of existing measurement systems. These organizations can also produce commissioned studies to survive.

Strategy & planning, Research and Development in the Physical, Engineering, and Life Sciences, Asia, Marketing/Advertising Methods, R&D NEC, Research

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