Marketing strategies for mature industrial products
Article Abstract:
This article proposes a number of marketing strategies available to industrial firms for extending the lives of products and services. Each of these strategic options is explained in detail, suggestions made on their applicability, and two case examples given to assist companies in implementing the recommendations. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1991
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How reverse marketing changes buyer-seller roles
Article Abstract:
This article describes a new concept called reverse marketing, which is changing the conventional buyer-seller relationship and has important implications for the traditional role of the industrial marketer. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1991
User Contributions:
Comment about this article or add new information about this topic:
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