Mission accomplished
Article Abstract:
The mobile short message service contest launched by 20th Century Fox Home Entertainment to promote the digital video disk release of its movie Mr. and Mrs. Smith is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Taste makers
Article Abstract:
The methods adopted by smaller companies to keep abreast of consumer preferences are described. The need for larger retailers to adopt the same techniques are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Mastering your domain
Article Abstract:
The importance of mobile marketing and the use of mobile media by marketers to sell their product to the end users are highlighted.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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