National Culture and preference for alternative accounting controls: USA vs Mexico
Article Abstract:
Differences in national culture and their effect in the effectivity of accounting controls were investigated. The study focuses on the changes in the US businesses due to the improving competitiveness of countries in the Far East. Factors, such as removal of trade barriers between the USA and Mexico and formation of the European Union, were also cited to contribute to the changes in the US accounting control. Questions in the effectivity of domestically-used controls in overseas subsidiaries were also raised.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Raising services' tangibility in foreign markets via marketing: A model construction and a cross-national comparative empirical survey
Article Abstract:
Marketing models, which are used to find solutions for service industries to manage intangible assets in foreign markets, are presented.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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