New Zealand's political correctness finds many advertisers out of line
Article Abstract:
New Zealand's Television Commercial Approvals Bureau has recently banned a 30-second advertisement of Reebok International Ltd., further underscoring the country's increasing sensitivity in advertising. In the past few years, a number of advertisements including Nike, Coca-Cola and Chanel SA have been banned from New Zealand television for reasons ranging from alleged cultural insensitivity to violence. The same advertisements did not elicit the same reaction from other countries where they were also shown.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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Tobacco firms hope China keeps sports route open
Article Abstract:
Tobacco companies are concerned that their sponsorship of sporting events in China may be threatened by the country's latest drive against tobacco advertising. A new advertising law was passed in Feb. 1995 prohibiting cigarette ads in print, television and public places. However, China's desire to improve the international reputation of its athletes could lead to the retention of sponsorships by tobacco firms.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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New China law spurs questions at ad agencies
Article Abstract:
Foreign advertising agencies operating in China are resigned to the peculiar difficulties they encounter in the country but many of them are questioning a new law which prohibits advertisements from making 'unscientific and superstitious claims.' Advertising executives have expressed concerns over the new law's ambiguous terminology, not to mention the manner by which Chinese authorities are implementing it.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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