The Man From Glad - he's back!
Article Abstract:
Clorox Canada is reviving the Man From Glad with a campaign designed to make a mega-brand for its entire Glad line of garbage bags and food protection-products. While the Man From Glad is considered one of the most popular icons in Canada's advertising history, using the same old icon posed a challenge. However, the campaign succeeded in modernizing the old brand by altering the icon's surroundings and placing him in an industrial setting where the Glad products are tested for their strength and dependability.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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UPS Canada delivers new image
Article Abstract:
UPS Canada has launched a multi-million advertising campaign in 1999 that features a new brand positioning strategy instead of the traditional UPS brown delivery truck. The new image building strategy centers on how far UPS will go to deliver packages. The campaign, which was developed by Toronto, Ontario-based Ammirati Puris Lintas, includes two television commercials and three radio spots and will be followed by print advertisements.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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