On the spot
Article Abstract:
Contrasting views of Karen Howe, vice president, creative director of Due North Communications and Ian Mirlin, chief creative officer of MacLaren McCann, on the future of zippy commercials are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Confessions of a PVR user
Article Abstract:
The threat faced by television commercials due to increased use of personal video recorders by Canadian consumers is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Skipping the ads? Not always
Article Abstract:
The impact of personal video recorders, which can delete the television commercials, on television advertising is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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