One day wonder
Article Abstract:
In Quebec, November 12, 2003 was marked as C-Day (Chevrolet Day or Convergence Day) with the simultaneous launch of six Chevrolet vehicles, five new, one redesigned, with a massive marketing campaign. With C-Day, Chevrolet gained recognition as having the vehicles that meet the needs of all the consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Starting from scratch
Article Abstract:
Two direct marketing associations in Quebec have joined forces under the leadership of Bianca Barbucci, vice president, client services at FCB Direct Montreal
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Ruffling feathers in Quebec
Article Abstract:
Senior members of the marketing community are advocating the implementation of major changes to make Quebec more competitive in the global market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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