Top 'pester' publishing booms

Article Abstract:

British Broadcasting Co Ltd will launch in 2001 in UK a monthly magazine titled Bill and Ben supported by at least C$500,000-media and marketing budget. Targeted at parents aged between 30 and 40 as well as their children who cannot read yet, Bill and Ben will debut in newsstands in conjunction with a television program with the same title. The new magazine brings to 70 the total number of regular titles in UK's C$77 million a year pre-school publishing market.

Periodicals NEC, British Broadcasting Company Ltd.

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Only the best 'enfant cuisine' for the British bib-wearing set

Article Abstract:

Cow and Gate, a leading manufacturer of infant-meal products from the United Kingdom, shifts its marketing emphasis on international tot-sized recipes such as piquant paella, chicken chow mein and bean pilaff. Cow and Gate's venture into the enfant cuisine category marks a shift in the company's marketing initiative for its infant-meal products. Cow and Gate also supported its launching of its new line of Olvarit baby food products with a new direct-mail, print and television advertising campaign in April 1998.

Product information, New Products/Services, Specialty Canning, Advertising, Television, Campaign Launched, Print Media, Direct Marketing, Canned Baby Foods, Jarred baby food, Cow and Gate Ltd., Article, Olvarit

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U.K. publishers gear up with new breed of car mags

Article Abstract:

A new breed of British independent hobbyist magazines is enjoying a rising circulation that is poised to challenge the more established publishers in the UK. The new magazines have gained popularity among motor enthusiasts by featuring news about a particular car in over 200 pages. The rising circulations is seen by many in the marketing industry as an opportunity to reach out and sell to motorists.

Strategy & planning, Periodicals

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