Oprah's GM giveaway was stroke of luck for agency, audience
Article Abstract:
Oprah Winfrey started her new season by giving away 276 new Pontiac G6 cars to every member of her studio audience. The gesture was seen as an excellent product placement opportunity for General Motors.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2004
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Daimler unit cancels plant plan
Article Abstract:
Chrysler Group, a unit of DaimlerChrysler AG, has terminated plans to build a pickup?truck assembly plant in Canada. The group blamed the decision on the difficult auto market in the U.S.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
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ArvinMeritor makes Dana bid
Article Abstract:
ArvinMeritor Inc. has made a hostile takeover bid for rival Dana Corp. The all-cash bid stands at $2.2 billion (1.94 billion euros).
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
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