Organizational variables, sales force perceptions of readiness for change, learning, and performance among boundary-spanning teams: A conceptual framework and propositions for research
Article Abstract:
A conceptual framework for understanding the contexts in which team learning occurs and the impact of team learning on team effectiveness along with research propositions that provide for further examinations of team learning are presented. Sales team learning is impacted by team members' perceptions of the organization's readiness for change and is related to a variety of sales outcomes.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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An empirical investigation of technology acceptance in a field sales force setting
Article Abstract:
The concept of technology acceptance in a field sales setting and its link with the outcome measures of adaptive selling and job performance of salespeople is examined. The results give evidence that behavioral intensions to use technology positively affect salesperson performance through enhanced propensity to practice adaptive selling.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
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