Outspent
Article Abstract:
The marketing of Canadian cities to foreign tourists is being hampered by insufficient budgets. For instance, Toronto was ranked 40th among North American cities on the amount it spends for promoting tourism in 1999. Also, the C$35 million spent by Canada's three largest cities for tourism marketing in 1999 pales in comparison to Las Vegas' C$135-million tourism budget. Another studied done by Tourism Toronto shows unaided awareness of Canada as a tourist destination in the US plummeted to 7% in the middle 1990s due to a reduction in marketing by the government and private sector.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Kiosks people actually use
Article Abstract:
Willowbrook Shopping Center of Langley, British Columbia, has developed a Shoptech kiosk system that was able to increase the number of customers of the mall and raise shoppers' spending per visit. The frequent-shopper program called Just Rewards was launched in 1993 to gather personal information and purchase patterns of shoppers. In exchange for this information, the shopping center awards Just Reward loyalty cards to its customers that provide them loyalty points, which can be exchanged for merchandise.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The king of TV sports
Article Abstract:
The Canadian Radio-Television and Telecommunications Commission (CRTC) is expected to rule on a CTV application on Feb 2000, that may allow the network to virtually control specialty sports broadcasting in Canada and thus give it a powerful position in its dealings with advertisers. A ruling in CTV's favor would merge CTV Sportsnet, a group of four regional sports channels, resulting in lower broadcasting fees for sports franchises and higher rate cards for advertisers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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