Flight of the stinger
Article Abstract:
The usage of musical tunes for representing brand identity in advertisement campaigns is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Looking way up
Article Abstract:
The pedestrian attention grabbed by motion-video billboards in city corners is analyzed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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