Dove revives soap litmus test
Article Abstract:
The litmus paper test is once again being used by Unilever Canada to emphasize the difference of its Dove soap brand. The print ad, which appears in several popular magazines, features a small piece of yellow paper in the center of a white page. Readers are asked to test their soaps on the litmus paper versus Dove. Unilever will also unveil another print ad that will compare 16 other soap brands against Dove, and a TV spot that shows several soaps being tested for their level of alkalinity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Showering in the streets
Article Abstract:
Unilever Canada is supporting its launch of the Lever 2000 Pure Rain body wash with showers in the streets. A direct-to-consumer sampling program, which has samplers in the streets donning showers as costumes and handing out product samples, is running in Toronto, Montreal and Calgary. Along with sampling, Unilever is also converting two transit stops in both Toronto and Calgary into shower stalls. In Montreal, tents are being pitched.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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