Personal and professional values underlying ethical decisions: a comparison of American and Thai marketers
Article Abstract:
A study was carried out to determine the differences in business and professional ethics between marketing professionals from a newly industrializing country and those from a highly industrialized country. The study, which is based on data from the US and Thailand, showed that marketers from newly industrializing country are more collectivistic while those from industrialized nations are highly individualistic.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1995
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Some important factors underlying ethical decisions of Middle-Eastern marketers
Article Abstract:
The article examines the influences of age, perceived importance of ethical standards, and ethical perceptions on the ethical intentions of Middle-Eastern marketers. Findings support a link between perceived importance and ethical intent; age was not found to have an impact.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Selected antecedents and components of ethical decision-making processes of American and South African marketers
Article Abstract:
This article analyzes and compares ethical behavior of American and South African marketers.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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