Pinning down the young folk
Article Abstract:
Major advertisers are trying new formats to reach their target market consisting of fickle youth. Labatt Brewing and Snapple Beverages have decided to use old advertising platforms with a new twist. Snapple installed air conditioning in several Toronto transit shelters in a multi- media campaign that included the Internet and radio. Labatt launched a network of motion-sensored video washroom boards that were installed in nightclubs and youth-geared pubs. The advertising tools indicate a desire among advertisers to freshen up their approach to outdoor to target youth.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Buy on the fly
Article Abstract:
Canadian airports are now diversifying their revenue stream, particularly taking advantage of the spending habits of travellers. Airport retail has transformed from once offering over-priced sandwiches, coffee mugs and gift items to the emergence of competitive stores, drops in prices and emphasis on locating outlets closer to waiting aircraft. As major Canadian airports position more concession on the airside, airport authorities are reportedly lobbying for tax-free sales. The status would make merchandise GST/PST exempt for passengers traveling outside Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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The quickie getaway
Article Abstract:
Canada's travel industry is enhancing its offerings to cater to tourists that are looking for mini-breaks or cramming a week's stay into only a few days. The demand for quickie getaways is driven by time constraints and the growing trend of making more than one trip every year Tour operators are responding to this demand by expanding the number of packages that are available. Similarly, airports find the blue-chip business traveller as an additional source of income.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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