Pitching calm

Article Abstract:

Aware of the increasing lifestyle changes and stresses of consumers, marketers are offering valuable services for easing their lives. The Live Life Well series, launched by Loblaws, and IndigoEs new line of products promise to improve the quality of life for shoppers.

FOOD AND KINDRED PRODUCTS, Book Stores, Food industry, Booksellers, Bookstores, Loblaw Companies Ltd., Indigo Books Music and More Inc., Food and beverage production/distribution software

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Stirring the pot

Article Abstract:

The marketing campaign of Clorox Co. for its Brita water filter system which created a controversy is discussed. The advertisement which compared toilet water to tap water upset the municipal water suppliers.

Public affairs, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Clorox Co., CLX, Soap and cleaning agents industry, Cleaning agents industry, Advertising campaigns, Public opinion

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Moo juice marketers

Article Abstract:

The current Milk Calendar has a different look on the cover. It features a whimsical photograph of a black and white Holstein cow, and Christine Cushing, a Canadian chef.

Fluid Milk & Cream, Fluid Milk Manufacturing, Marketing, Packaged Milk & Cream, Methods, Usage, Milk, Calendars, Milk, Remade, Calendar, Cushing, Christine

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