Planet Snak orbits singles scene
Article Abstract:
Nabisco Ltd of Toronto, Ontario, has introduced a new line of single-serve snacks called Planet Snak that is targeted to children under 15 years old. The Planet Snak packaging and its logo was created by Corporate Visuals. The line is also supported by a massive advertising campaign developed by Harrod and Mirlin/FCB. The campaign includes television commercials, print advertisements and in-store promotions and features thee new animated mascots.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The code breakers
Article Abstract:
The features of the quick response code, which allows the customer to connect to the website by using a cell phone photograph, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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