Planning market share growth in mature business markets

Article Abstract:

The study presents a decision support system, called path marketing analysis, which can help managers to utilize their market knowledge and experience to develop more effective market share growth plans in mature business markets. Through treating marketing mix elements in a hierarchical fashion, the approach identifies key drivers of market share change and then uses this information to uncover, evaluate, and compare alternative opportunities for market share growth. Also included is a structure for estimating the prospective return on assets employed by alternative share growth. (Reprinted by permission of the publisher.)

Models, Planning, Market share

---

Emerging technologies for enhancing supplier-reseller partnerships

Article Abstract:

This article examines how Internet-based software is benefiting supplier-reseller partnerships, focusing on the development of a new segment in strategic management called 'Partner Relationship Management (PRM).' Topics addressed include how PRM software can help reduce costs, increase sales, and improve customer relations.

Partnerships, Management, Software, Business-to-business market, Business to business market, Customer relations, Buy-sell agreements

---

Including marketing synergy in acquisition analysis: a step-wise approach

Article Abstract:

Techniques are presented for analyzing marketing compatibility when determining the ultimate success of corporate acquisitions and mergers. Topics addressed include how corporations can identify, value, and profit from marketing synergy in a competitive marketplace.

Acquisitions Analysis, Statistical Data Included, Analysis, Acquisitions and mergers, Business planning, Financial analysis

Similar abstracts:

• Abstracts: Strategy-based segmentation of industrial markets. Proactive product service strategies: an application in the European health market

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.