Price leadership within a marketing channel: A cointegration study
Article Abstract:
A model is developed to test channel price leadership on the basis of time series observations on retail and wholesale prices and using absence of double marginalization as a criterion for channel price leadership. The model studies strategic pricing decisions in a two-stage (suppliers-retailers) channel, dealing with several products.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2004
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The analysis of price competition between corporate brands
Article Abstract:
An methodology is presented for the evaluation of price competition between corporate brands, brands which are produced and marketed by one and the same company. The methodology will allow brand managers to gain an improved understanding of the effects of competitive interaction in the market.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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