Privacy service's impact dismissed

Article Abstract:

The impact of Bell Canada's new Call Privacy service on the business of telemarketing companies will likely be minimal. Launched in Mar 2000, Call privacy complements Bell's Call Display service. When calls come through without the information about their source, they are automatically shunted to a firewall and the callers are asked to identify themselves. Only then will the telephone ring and the consumer is given the choice of taking the call, refusing it or putting it straight to voice mail.

Services information, Bell Canada

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Rogers divisions get ready to bundle

Article Abstract:

Rogers Communications Inc has chosen MacLaren McCann Canada to handle its $40-million advertising account that includes almost all Rogers divisions. These divisions include Rogers Cablesystems, Rogers Cantel, Rogers@Home and some corporate work. In selecting MacLaren, Rogers dropped all other advertising agencies it previously had on its roster. The company said that it has bundled its creative accounts with one agency to reduce cost and achieve synergy.

Use of services, Advertising Agencies, New orders received, Telecommunications industry, Rogers Communications Inc.

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Speed scratch category heats up

Article Abstract:

Kraft Canada introduced earlier in fall 1999 its first-ever cheesecake mix. Philadelphia Cheesecake Mix is targeted to Canadian consumers, who research shows are increasingly pressed for time. The mix takes only five minutes to prepare, although it also allows consumers to add two eggs to give them the feeling that they are still involved in the baking process.

Product introduction, Flour Mixes and Dough Manufacturing from Purchased Flour, Cake Mixes, Kraft Canada

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