Protecting the core competencies of a company: intangible asset security
Article Abstract:
US companies spend $30 billion annually protecting their tangible assets, however, intangible assets such as skills, reputation and brand loyalty, are not protected in the same way and are not given appropriate management attention. Intangible assets are hard to quantify but they play an essential role in the achievement of corporate core competencies, and are likely to become increasingly important. An method of valuing intangible assets is given, and four approaches to intangible security are discussed.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 1997
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Trade-offs in online purchase decisions: two empirical studies in Europe
Article Abstract:
The trade-offs made by end-consumers when making online purchases are examined in terms of choice-related attributes and in terms of convenience-related attributes. End-consumers attach the highest importance to product-related information and streamlining the fulfillment process.
Publication Name: European Management Journal
Subject: Business, international
ISSN: 0263-2373
Year: 2003
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