Retail marketing: from distribution to integration

Article Abstract:

A review of the changes brought about by the availability of novel modes of marketing communications and purchase transaction databases on retail marketing has been conducted. The results indicate the need for a reorientation of the role of retailers in the new marketing environment. Retail establishments are advised to shift their concentration from distribution activities towards integrated communications to better manage their relationships with their clients.

Usage, Retail industry, Retail trade, Database marketing

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Research for product positioning and design decisions: an integrative review

Article Abstract:

A study was conducted on literature concerning marketing research on product positioning and product design. A framework integrating the two activities into a single decision is proposed. Results suggest that companies should optimize goals with respect to product attributes and then translate the attributes into product properties and marketing mix variable levels.

Marketing research, Market research, Literature, Industrial design, Business literature

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Structural analysis of competitive behavior: new empirical industrial organisation methods in marketing

Article Abstract:

The effects of the profitability strategy employed by a company can be seen by gaining an understanding of the effects of the strategy on the demands for the products by the consumer. Determination of the effect of marketing strategy on profitability therefore needs an understanding of the effects of cost, demand and competitive strategy.

Research, Competition (Economics), Profit, Profits, Industrial organization, Military strategy, Demand (Economics), Cost (Economics), Costs (Economics)

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