Orange phones Hollywood
Article Abstract:
Hollywood's Martin Scorcese and Oliver Stone will direct $1 million (Euro1.2 million) TV ads for Orange PLC, France Telecom's subsidiary.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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Airline ads enter no-fly zone
Article Abstract:
The article discusses how Buzz, the budget unit of KLM Royal Dutch Airlines, was disciplined by the U.K.'s advertising bureau for running a press ad that announced fares that were available on 2% of seats.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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Return to Normal" TV Shows Resume, Ads Start Surfacing. But Their Tone Is Muted; Impact Could Be Lasting
Article Abstract:
Reflecting a more subdued marketing strategy after the September 11, 2001 terrorist attack, airline companies such as Ryanair, have rethought their campaigns. Other companies are seem more cautious. Television programs and networks that pulled shows thought inappropriate are now returning to normal schedule.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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