Rolling out the barrel: San Miguel to test Japan's taste for pricey brew

Article Abstract:

Beer importer Nippon Beer Co. plans to embark on a daring venture of selling Asian beer in the Japanese market. Nippon Beer plans to import 280 barrels of Philippine beer San Miguel per month for 70 Japanese restaurants and hopes to increase the volume to about 840 barrels in two years. Nippon Beer president Shigeru Uchida believes that there is a great potential for San Miguel beer on the Japanese beer market, having been sold in the country for several years as bottled or canned beer in many ethnic restaurants. Akon Ltd, San Miguel's agent in Japan, reports that San Miguel beer sales in the country has grown 20% from 1996 to 1997, given the influx of many foreign beer brands to Japan.

Beer in Bulk, Product information, San Miguel Brewery Ltd., Nippon Beer Co.

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Japanese brewers see growth in China

Article Abstract:

Four Japanese breweries are increasing their investments in China hoping to cash in on the large Chinese beer market. Kirin Brewery Co., Suntory Ltd. and Sapporo Breweries Ltd. have established brewing facilities in China and are beginning production. Asahi Breweries Ltd. plans to double its sales to reach 3 million cases, which means increased productions for its joint ventures with three Chinese breweries. The foreign segment of the Chinese beer market is expected to grow at an annual rate of 15% to 30% for 1997.

Bottled Beer & Ale, China, Japan, International trade, Alcoholic beverage industry

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Anheuser-Busch packs extra punch in a malt brew for Japanese market

Article Abstract:

Anheuser-Busch, a St Louis, MO-based brewer has implemented a new marketing strategy for its new product called Buddy. Buddy is being introduced in the Japanese market with a new television commercial that shows the strong alcohol content of the product. Buddy's is 20% more alcohol than a can of Budweiser but is much cheaper. The brand was specifically made for Japanese male users aged between 30 and 40.

United States, Marketing procedures, Campaign Launched, Malt Beverages NEC, Malt beverages, Anheuser-Busch Companies Inc., BUD, Malt liquor, Malt liquors

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