The Lazarus syndrome: Down, but not out, many Canadian magazines have ounkillableo brand value
Article Abstract:
The name is what everyone recognizes and in the case of magazines it is its brand value. Thus magazines often declared dead, resurface time and again under new publishing houses to regain its popularity. As sometimes it is easier to restructure a failing magazine than to start on a new one from scratch.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Marketing procedures, Organizational history, Marketing, Periodical publishing, Company restructuring/company reorganization, Reorganization and restructuring, Company marketing practices, Company organization
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Families feud
Article Abstract:
Relaunch of Canadian Family magazine is discussed. The magazine feels that family oriented magazines draw interest among readers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Analysis, Influence, Beliefs, opinions and attitudes, Family
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Periodicals
Similar abstracts:
- Abstracts: Italy weighs limiting clout of News Corp. Women in Italy like to clean but shun the quick and easy. How the old guard tightened its grip on the new Italy
- Abstracts: Raptors to play on Carter popularity. Adidas steps up Canadian marketing. Nike looking for Olympic attention
- Abstracts: Primus takes telco battle 'over there'. Astle promotes Marketing Store. Ontario invites more to pool party
- Abstracts: MuchMoreMusic is ready for debut. Aboriginal net begins ad sales push. Cable biz wants CRTC makeover
- Abstracts: Transit with BITE. Tabloids get down to ad business. Beyond exhaust
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.