Sneak play
Article Abstract:
The controversial proclamation by Wendy's International Inc. that the winner of the 'Kick for a Million' contest, Brain Diesbourg will receive the winning amount of $1 million in installments of $25,000 for a period of 40 years, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Slugging it out in Buffalo
Article Abstract:
The disapproval of the design of the new logo of Buffalo Sabres by fans of the professional ice hockey team is discussed. Buffalo Sabres play in the National Hockey League.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Season's greetings
Article Abstract:
The decision of Wal-Mart Stores Inc. to use the word 'Christmas', once again in its store promotions during the festive seasons, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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