Social media: hitting the tipping point?
Article Abstract:
Speculations on the performance of social networking websites in 2007 in Canada are presented. The rising popularity of pop culture through these websites is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Chicken little
Article Abstract:
Reluctance of Canadian foodservice marketers to allay consumers' fears about the connection between avian flu and chickens is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Small talk
Article Abstract:
The consumer trends towards non-talking services of cell phones, such as ring tones, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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