Specialty is our specialty
Article Abstract:
Alliance Atlantis Broadcasting of Canada is been very successful in television marketing. Discipline, unique structure of the marketing team and passion to break away from convention to do thing s differently has put AAB in the lead.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
From broadcast to broadband
Article Abstract:
The exploitation of internet and broadband technologies by Canadian television broadcasting companies to improve their business is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Shift disturbers
Article Abstract:
The details of the time shifting strategies employed by television broadcasting companies in Canada to attract the viewers are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Health check for hospitals. A firm footing for good vibrations
- Abstracts: Prefabrication grows up. Sticking plaster
- Abstracts: Work starts on SA Patrol ships. Stern trawler's tubs or freezers. Yard's first new seiner for 30 years
- Abstracts: Saury catch rising. Circle hooks save turtles. Pacific saury to bait in Iceland
- Abstracts: 'Chill out' cioppino celebration. One-dish delights. Easy make-and-take salads