TV, sex and newspapers: This marketing - Nielsen Media freeze frame update on television track the top shows favored by men versus women and by heavy newspaper readers
Article Abstract:
A survey of television shows favoured by the different sexes and people with heavy newspaper reading habits. The overall analysis showed that very often men and women enjoy the same programmes so remote battles do not really exist, but some difference in viewing habits between the two does exist. Also that heavy newsreaders along with news related programmes very often enjoy the comedy shows too.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Different, yet the same
Article Abstract:
A study conducted in Vancouver, Calgary, Toronto and Montreal, of the top rated TV shows for adults in the age group of 25-54 and tweens aged 9-14, reveals a lot of common favorites between the two demographic groups. The findings of the comparative study of TV viewing patterns of people with satellites, digital cable, analogue cable and off-air are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Premier viewing: The Marketing-Nielsen Freeze Frame looks at the fallEs top new and returning TV programming
Article Abstract:
The survey conducted by the Nielsen Media Research, for the fallEs top TV shows proves that the same programmes are watched by adults of either gender, only the number of females watching TV seems to be higher in proportion.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Dizzying highs: growing demand is expected to push commodity markets even higher over the next two years. Iron deficiency: Surging Chinese demand for metals could create a global shortage and threaten economic growth
- Abstracts: Lessons in altered landscapes: Dutch, German and American designs presented at an Arnhem symposium should be studied by our landscape professions
- Abstracts: Cooperative games with stochastic payoffs. An extension of the Tau-value to games with coalition structures. The structure of the set of equilibria for two person multicriteria games
- Abstracts: Vehicle routing with a sparse feasibility graph. Minimizing the makespan for the flow shop scheduling problem with availability constraints
- Abstracts: Management and governance in Dutch SMEs. Knowledge acquisition and learning in Dutch and Belgian SMEs: the role of strategic alliances