Taking Trivial Pursuit to Europe
Article Abstract:
Despite its popularity in Canada and the U.S., the game of Trivial Pursuit was not successful in Europe. Grey Advertising undertook an advertising promotion of the Trivial Pursuit account for General Mills. The agency developed ads that portray Margaret Thatcher, President Mitterrand and other world-famous politicians being puzzled while attempting to answer the questions from the game. The advertising campaign was so successful, it was expanded to a pan-European TV campaign which portrayed, at the time of the summit talks in mid-1985, Americans and Soviets sitting around a conference table playing Trivial Pursuit. The next target is Japan, where the campaign will likely show Nakasone being stumped by the board game.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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Men's magazines in foreign markets
Article Abstract:
Both Penthouse and Playboy are experiencing marketing successes in many foreign countries, most notably Hong Kong, Japan, Australia and Canada. Penthouse sells close to 500,000 copies in Japan every month. Although certain photo layouts and copy must be changed to comply with local national laws, approximately 50 percent of the foreign issues of men's magazines is taken from the U.S. domestic issues. Around the world, typical readers are between the ages of 18 and 34 and enjoy average annual salaries of $29,000.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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