The French market for consumer catering; emerging product sectors: new products & concepts
Article Abstract:
Themed outlets spearheaded product innovation in the French consumer catering market in 1996 and 1997. These new concepts include Adidas Sport Cafe and Fun Music System, two new theme restaurants from Kronenbourg; Bodega-Bodega, a Spanish themed restaurant that allows patrons to buy a few tokens, to exchange in the evening for food or drinks; and Panorama Cafe, a French rendition of Planet Hollywood. Other innovative offerings were furnished by fast food chains, including Pizza Hut with its Cheezy Crust and Sicilian Pizza varieties; Quick, with its special Quick'O Bello burger and Chick'Chicken marinated drumsticks; and McDonald's, with its Mac Deluxe burger and a cybercafe-style restaurant that opened in Lyon, France.
Comment:
France: Themed outlets spearheaded product innovation in the consumer catering market in 1996 and 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The French market for consumer catering; market sectors: hotel catering
Article Abstract:
Independent hotels accounted for 74.6% of the total value in the hotel catering sector of the French consumer catering market, in 1997. However, this sector registered a decline in value sales, from FF14,033 million in 1993, to FF13,857 million in 1997. The other subsector, hotel chains, now represent 25.4% of total turnover in the sector in 1997, as its value sales increased from FF4,658 million in 1993 to FF4,726 million in 1997. Components of this subsector are incrementally diversifying themselves to differentiate themselves from other competitors, and are also offering unlimited buffets and other attractive features for local customers and hotel guests alike.
Comment:
France: Independent hotels accounted for 74.6% of the total value in hotel catering sector of consumer catering market in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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