The German market for dishwashing detergents: distribution: private label: household cleaning agents

Article Abstract:

Although the penetration of private-label products in the German market for household cleaning agents varies substantially according to product category, it is generally regarded that private-label products have a comparatively low private label share. Private-label penetration of automatic dishwashing detergents increased considerably from 5.6% of value share in 1993 to 10.1% in 1994, although this has eventually settled down at 9.3% of value share as of 1997. As for washing-up liquids, private-label development increased consistently from 10.8% in 1993 to 15.0% in 1997, a trend that is comparable in the field of general purpose cleaners, where private-label penetration has likewise increased steadily from 4.7% value share in 1993, to 13.8% value share in 1997.

Comment:

German: Private-label prods' penetration in mkt for household cleaning agents varies substantially according to product category

Sales & consumption

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The German market for dishwashing detergents: distribution: retail: household cleaning agents

Article Abstract:

Supermarkets and hypermarkets continue to be the most important retail distribution conduits for household cleaning agents in Germany, as they accounted for a combined value share of 33.6% in 1997. However, the large-scale retail channels saw their value shares decline from 36.8% in 1993, a downturn that is comparable to that of traditional grocery stores, whose value shares decreased from 25.4% in 1993, to 23.0% in 1997. Over the same period, the biggest gainers were drugmarts, whose 16.4% value share in 1993, increased to 19.1% in 1997, while discounters likewise gained considerably, from 21.4% in 1993 to 24.3% in 1997.

Comment:

Germany: Supermarkets/hypermarkets is top retail distribution format for household cleaning agents, w/ 33.6% value share in 1997

Goods & services distribution

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