The German market for dishwashing detergents: total market size: sectoral analysis
Article Abstract:
Automatic dishwashing products are regarded as the biggest segment of the dishwashing detergents market in Germany, as they account for a value share of 63% in 1997. The value sales of automatic dishwashing products increased by 39.1% from 1993 to 1997, and this is attributed primarily to the increasing ownership of dishwashers, which have evolved recently to become more ecologically-sound. Due to this trend, sales of washing-up liquids declined substantially over the same period, although hand-washing products that are touted to be more skin-friendly attained a value share of more than 10% within one year of their launch.
Comment:
Germany: Value sales of automatic dishwashing prods rose by 39.1% from 1993 to 1997, while sales of washing-up liquids declined
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for dishwashing detergents: market sectors: automatic dishwahing detergents
Article Abstract:
Concentrated automatic dishwashing powders, encompassing both powders and tablets, are regarded as the biggest sector of automatic dishwashing detergents in Germany, as they accounted for a value share of 50.4% in 1997. Value sales of concentrated automatic dishwashing powders rose by 29.8% from 1993 to 1997, to achieve a total share of 96.2% of total sales of all automatic dishwashing products. Tablet dishwashing powders have enjoyed success primarily as many consumers are willing to pay extra for pre-measured doses of detergent.
Comment:
Germany: Concentrated automatic dishwashing powders account for a value share of 50.4% in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: