The German market for fast food
Article Abstract:
The German market for fast food, such as hamburgers, chicken, pizzas, and desserts, has been growing steadily despite an economic recession due to a faster pace of life and decreased disposable income. McDonald's Corp dominates the hamburger market and the whole sector, in general, with a 60.4% value share in 1997. Hamburger outlets also represented the largest sector in terms of outlets in the same period with 1,161 or 37.7% market size. The pizza sector has posted the most growth since 1993 with an 18.3% increase in market share in 1997.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Italian market for fast food outlets
Article Abstract:
An overview of the fast food outlets in Italy is reported. The Euromonitor conducted the study by dividing the market into eleven main outlet types that include ice creams, pizza fast food, burger, bakery products, chicken, fish and Latin American.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 2004
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Italian market for toys & games
Article Abstract:
The study analyses the market for toys and games in Italy. For this purpose Euromonitor that has divided the market into two main product sectors that include traditional toys and games and video games are discussed.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 2004
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