The ad world's message for 2005: stealth

Article Abstract:

The need for the marketing industry to find new and innovative ways of reaching consumers is discussed. It is suggested that such traditional advertising media as television, magazines and newspapers, will be replaced by a focus on electronic marketing in 2005 and that advertising campaigns that seek to engage consumers rather than simply persuade them will become more popular.

Forecasts, trends, outlooks, Marketing, Consumer Behavior, Market Research, Market Research & Product Development, Industry Overview, Forecasts and trends, Market trend/market analysis, Marketing industry, Marketing research, Consumer behaviour, Industry forecasts

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McDonald's overhauls promo style

Article Abstract:

The decision by McDonald's Corp. to streamline its in-store advertising is discussed. The fact that 85% of McDonald's U.S. stores are controlled by franchisees is noted as posing one of the restaurant chain's challenges in standardizing use of its promotional materials.

FOOD AND KINDRED PRODUCTS, Alliances, partnerships, Service industry machinery, not elsewhere classified, Food industry, Campbell Soup Co., CPB, Food and beverage production/distribution software, Point-of-sale advertising, Point of sale advertising, Franchising

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McDonald's seeks spicier sales slogan and jazzier music

Article Abstract:

McDonald's Corp. has decided on a new worldwide marketing tagline for the next two-year period. The "I'm Lovin It" tagline will feature a more "fun" and "compelling" message. The new tagline will replace the "Smile" tagline.

Eating places, Fast Food Restaurants, Limited-Service Restaurants

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