The bankerEs marketer: Tough, passionate Stephen Graham finds CIBC the perfect place to put his international credentials to work
Article Abstract:
Stephen Graham, CMO at the Canadian Imperial Bank of Commerce, has worked in various international companies prior to the bank and is responsible for their successful marketing and sales rise during his tenure. He was named number one of Advertising Ages 1999 Power list while working as VP at AT&T. Problems between the bank and its ad agency have been sorted out after his appointment and a fresh new campaign designed as per GrahamEs vision has been launched.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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National Bank tops at RSVP awards
Article Abstract:
Montreal-based LG2 created the best of the best campaign for National Bank of Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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