The brand as leader
Article Abstract:
A report on how emulating the fundamental principles of great leaders like Mahatma Gandhi and John F. Kennedy could help in branding and marketing is presented. The four key components include vision, authenticity, integrity and courage.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Drivel and deadheading
Article Abstract:
There is a need for advertising agencies and business schools to focus more on encouraging creative ideas and critical thinking, which are the lifeblood of an advertisement, and place less emphasis on process and systems.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Brand school
Article Abstract:
The emerging trend of brand promotion, being included in the curriculum of marketing schools in Canada, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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