The control of intra-channel opportunism through the use of inter-channel communication.
Article Abstract:
An investigation on whether firms employ inter-channel communication effectively as a method of controlling opportunistic behavior is presented. The results reveal that firms do consider social controls, specifically reputation information, important.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Representing markets: the shaping of fashion trends by French and Italian fabric companies
Article Abstract:
The influence of popular French and Italian fashion brands on international fashion market is analyzed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
A knowledge-enabled procedure for customer relationship management
Article Abstract:
A new model for knowledge based customer relationship management is presented.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: On the control of a compound immigration process through total catastrophes. Applications of the urban traffic control strategy TUC
- Abstracts: The efficiency of financial futures markets: tests of prediction accuracy
- Abstracts: The efficiency of financial futures markets: tests of prediction accuracy. part 2 The Asian crisis and calendar effects on stock returns in Thailand
- Abstracts: Designing channel incentives to overcome reseller rejection
- Abstracts: A comparative evaluation of alternative models of the term structure of interest rates. The comparative statics on asset prices based on bull and bear market measure