The globalization of the European white goods market

Article Abstract:

The increasing development of white goods manufacturing firms, outside Europe, is likely to challenge existing European companies. Some European firms have extended their market into the growing economies, such as in India. It is predicted around six new companies will join the seven predominant firms in the marketplace. Some 70% of the market is controlled by the seven largest companies. A number of companies have successfully served only their domestic market but with the maturing of the markets, and technological developments, they have had to develop a global strategy.

Intnl Economic Relations, Management, Europe, International trade, International economic relations

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Double your money

Article Abstract:

A management buy-in has been carried out at New World Domestic Appliances, a manufacturer of home appliances based in Warrington, England. The deal involved 12 months of negotiations, and was finalised in Aug 1994. A team was set up by Ian Slaughter and Mike Hassall to revive a manufacturing company, with Coopers and Lybrand acting as brokers to find a target. The company was acquired for 5.5 million pounds sterling by the team, and was acquired by Merloni for 12.6 million pounds in Jan 1995.

Mergers, acquisitions and divestments, New World Domestic Appliances, NWE

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NORDIC: NEW GIANT ON WHITE GOODS MARKETS

Article Abstract:

Elbodan, which is a merger between Elkaeden and Ekspert, formed an alliance with the Swedish company Serv-line in August. Now the two companies merge with the Norwegian company Elun, and form the biggest Nordic company in the white goods and electric appliances fields. Turnover totals DKr 4bn (USD 540mn).

Acquisitions & mergers, Norway, Elbodan, Serv-line, Elun

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